REIMAGINE

Transform old sentimental jewellery into a new masterpiece

WHAT IS REIMAGINE?

One of the core values behind EDXÚ is our commitment to ethical and sustainable jewellery design. Revisiting cherished pieces often stirs deep emotions — but how can we take this from simply “keeping” to truly “wearing”?

Reimagine is our bespoke, sustainable service that breathes new life into your existing jewellery, transforming it into stunning, one-of-a-kind creations.

We take sentimental heirlooms and rework them into contemporary designs that reflect your style and vision. By reusing the original metals and gemstones, each piece is both meaningful and environmentally responsible. This collaborative process ensures your jewellery is ethically handcrafted, allowing the love and memories it holds to be carried forward for generations.

  • In 3 simple and rewarding steps, create a one-of-a-kind jewellery just for you. 

    1. APPOINTMENT 

    Book a free consultation appointment with us to discuss your ideas or bring in your old jewellery for an assessment. You could meet at our studio or conduct a video call. 

    2. DESIGN 

    After understanding your budget, requirements and artistic direction, we will outline ideas for further development. A deposit of £200 is payable if you decide to proceed with the service. Please read our Terms & Conditions for Bespoke Items. We will fully explore the given creative briefs, source your desired gemstones and communicate through email, phone or video chat. 

    3. CRAFTING 

    Once the design and cost are confirmed, we will produce a 3D rendering (depending on the design) for your final approval. Before making the design, 50% of the final fee is payable. The crafting process takes approximately 4 - 8 weeks (depending on complexity). The rest of the fee is paid before picking up the jewellery. 

    AFTERCARE 

    A finished product comes with a 60-month limited warranty. You will be offered a complimentary resizing for a ring design. If you have any questions or require further assistance, we are always here to help. 

  • 1. SERVICE

    Our Bespoke and Reimagine services include a comprehensive process: consultation, design, material sourcing, handcrafting, hallmarking, and aftercare.

    2. JEWELLERY

    Your bespoke or reimagined jewellery, crafted exclusively for you.

    3. ACCESSORIES

    Each piece is presented with an EDXÚ jewellery box, a suedette travel pouch, and a cleaning kit.

    4. DRAWING

    A signed and stamped Bespoke or Reimagine design sketch is included.

    5. CERTIFICATES

    • An EDXÚ warranty and authenticity card (Bespoke and Reimagine jewellery come with a 5-year limited warranty).

    • An IGI (International Gemological Institute) or GIA (Gemological Institute of America) certificate for diamonds over 0.35ct, allowing you to track your individual gemstone report on the institutes’ official websites.

    6. SHIPPING

    We encourage you to collect your Reimagine jewellery in person, but we understand this may not always be possible. That’s why we offer insured complimentary shipping to all our serviced countries and territories. For more details, please visit our Shipping & Returns section.

    7. AFTERCARE

    • We offer complimentary resizing for our Reimagine ring designs within two months of purchase. For other products, please contact with us for more information.

    • Lifetime customer care and unlimited jewellery cleaning service. If you have any questions about your jewellery pieces, you are always welcome to reach out to us.

  • PRICE

    Our Bespoke and Reimagine services start from £600 (incl. VAT). Final pricing depends on the complexity of the design as well as your choice of materials and gemstones. That being said, over 80% of our Reimagine pieces fall within the £1,000 to £4,000 range.

    As each piece is made exclusively for you, we’re happy to work within a budget you’re comfortable with. Designs can be tailored and adjusted to suit your preferences and needs.

    GEMSTONES & MATERIALS

    Whether you are drawn to a sparkling diamond or a vibrant sapphire, we offer a wide selection of gemstones and precious metals. Based on your budget, we will curate a tailored selection for you to explore, refining the choices until you discover the perfect stone. We work with both natural and lab-grown diamonds, all of which are independently certified by internationally recognised laboratories.

    PAYMENT METHODS

    We accept bank transfers and all major debit & credit cards including Mastercard, Maestro Card, Visa, Visa Electron, American Express, JCB, Discovery Card, Apple Pay, Google Pay, Alipay, WeChat Pay and interest-free instalment payment options such as PayPal, Klarna and Afterpay/Clearpay.

    QUOTATION

    Re-designing a piece of old jewellery is an intricate job. Therefore, it is hard to give an example of the price as each design is entirely different. But you will be glad to know that we can re-use the metal and gemstones (this is entirely up to you) from the existing pieces, which means you can save costs on this. You can download our brochure to understand our pricing. If you would like to get a quotation of your ideas or designs, or simply want to learn more about our pricing, please feel free to get in touch.

  • GIFTING

    •  Instead of opting for a ready-made present, why not surprise your loved one with a Reimagine makeover for their existing pieces?

    •  The gift card amount can remain confidential.

    •  You’re welcome to contribute inspiration and creative input toward the Reimagine design.

    •  Reimagine gift cards can also be exchanged for a standard gift card if preferred.

    •  A minimum spend of £500 applies. Terms & conditions apply.

    LEARNING

    •  Explore our gemstone section to discover the gemstones featured in our designs and their unique meanings.

    •  Learn more about our meticulous design process and the craftsmanship behind each piece of jewellery.

COMPLEMENTARY REIMAGINE CONSULTATION

 

VISIT OUR STUDIO

Book an online or studio appointment to learn more about our services.

PAST DESIGNS

  • EDXU bespoke 18k yellow matte gold with 1.26ct oval brilliant-cut light brown diamond

    DUNE RING

    18ct matte yellow gold with oval brilliant-cut light brown diamond

  • Platinum necklace with aquamarine, citrine, ruby, mother of pearl, sapphire, amethyst and emerald

    ARCOBALENO NECKLACE

    Platinum with oval-cut aquamarines, princess-cut citrines, radiant-cut rubies, cabochon mother of pearls, cushion-cut sapphires, round brilliant-cut amethysts, pear-cut emeralds and round brilliant-cut white diamonds

  • EDXU London bespoke Jalenie Ring in 18k yellow gold with 1.04ct emerald cut white diamond in architectural style

    JALENIE RING

    18ct yellow gold with 1.04ct emerald-cut white diamond

  • Wavy dune architectural platinum ring with pear-cut diamond and round aquamarine EDXU London bespoke

    SASA RING

    Platinum with 1.07ct pear-cut white diamond and 0.78ct round brilliant-cut aquamarine

  • 18ct yellow gold architectural smooth open-ended ring with pear-cut white diamond

    TEAR DROP RING

    18ct yellow gold with 1.02ct pear-cut white diamond

  • Platinum with 0.95ct marquise-cut, 0.21ct trapezoid-cut and 0.20ct round brilliant-cut white diamonds, and 0.18ct princess-cut royal and cornflower blue sapphires engagement ring from EDXU London bespoke jewellery

    ANKHITA RING

    Platinum with 0.95ct marquise-cut, 0.21ct trapezoid-cut and 0.20ct round brilliant-cut white diamonds, and 0.18ct princess-cut royal and cornflower blue sapphires

  • Purvan ring in 18k yellow gold with bi-colour sapphire with mint green sapphire and trapezoid white diamonds accent stones edxu London bespoke

    PURVAN RING

    18ct yellow gold with 1.68ct emerald-cut bi-colour sapphire, 0.28ct baguette-cut mint green sapphires and 0.21ct trapezoid-cut white diamonds

  • 18ct yellow gold 1.50ct round brilliant-cut white diamonds with two 0.25ct diamonds on the side

    JOSHANE RING

    18ct yellow gold with 1.50ct round brilliant-cut centre white diamond and 0.50ct shoulder diamonds

  • EDXU London bespoke platinum ring with white diamond with small diamonds pave

    JOYLIANCE RING

    Platinum with 2.10ct square emerald-cut and 0.52ct round brilliant-cut white diamonds

  • Close up product photo of 18K Yellow Gold with 0.61ct Lozenge-cut white diamond and 0.28ct square emerald-cut white diamonds Kirola Ring EDXU London

    KIROLA RING

    18ct yellow gold with 0.61ct lozenge-cut, 0.18ct baguette-cut and 0.09ct princess-cut white diamonds

  • EDXU bespoke platinum ring with 1.73 cushion cut white diamond and diamond pave

    KELDAN RING

    Platinum with 1.73ct cushion-cut and 0.14ct round brilliant-cut white diamonds

  • Bono necklace in 18k yellow matte gold with enamel and round brilliant-cut green emerald

    BONO NECKLACE

    18ct yellow gold with 0.05ct round brilliant-cut emeralds and hand-painted enamel

  • EDXU London bespoke ring in 18k white gold with marquise-cut white diamond and diamonds pave

    JULICA RING

    Platinum with 0.82ct marquise-cut and 0.28ct round brilliant-cut white diamonds

  • Jorfar Ring in 18ct yellow gold with pear and oval-cut white diamonds product photo

    JORFAR RING

    18ct yellow gold with pear and oval-cut white diamonds

  • platinum signet ring with cut out details with round brilliant-cut white diamonds and emerald from EDXU London bespoke jewellery

    TRIANGLE'S SECRET RING

    Platinum with 0.03ct round brilliant-cut white diamonds and 0.009ct round brilliant-cut emerald

  • 18ct yellow gold with 0.46ct white diamond and hand-painted black enamel art-deco ring from EDXU London bespoke jewellery

    HX SIGNET RING

    18ct yellow gold with 0.46ct white diamond and hand-painted black enamel

  • Platinum with 1.04ct pear-cut and 1.20mm round brilliant-cut white diamonds geometric architectural necklace from EDXU London bespoke jewellery

    LINXUS NECKLACE

    Platinum with 1.04ct pear-cut and 1.20mm round brilliant-cut white diamonds

  • EDXU London bespoke design of Halo Bangle in 18k yellow gold with 2.12ct of white diamonds pave

    HALO BANGLE

    18ct yellow gold with 2.12ct round brilliant-cut white diamonds

  • Platinum with 0.72ct marquise-cut white diamond alternative architectural engagement ring from EDXU London bespoke jewellery

    NEVE RING

    Platinum with 0.72ct marquise-cut white diamond

  • dune belly ring in 18k yellow gold with marquise-cut white diamond

    DUNE BELLY RING

    18ct yellow gold with 0.15ct marquise-cut white diamond

  • Platinum with 1.12ct emerald-cut and 0.20ct round brilliant-cut white diamonds art-deco and geometric engagement jewellery design from EDXU London bespoke

    KELIX RING

    Platinum with 1.12ct emerald-cut and 0.20ct round brilliant-cut white diamonds

  • 18ct white gold with 0.52ct round brilliant-cut (centre) and 0.22ct round brilliant-cut (pave) white diamonds tilted engagement ring from EDXU London bespoke

    ZENOR RING

    18ct white gold with 0.52ct round brilliant-cut (centre) and 0.22ct round brilliant-cut (pave) white diamonds.

  • 14ct yellow gold with 0.35ct emerald-cut Zambian emerald pinky ring from EDXU London

    CHIMERALD RING

    14ct yellow gold with 0.35ct emerald-cut Zambian emerald

  • Platinum necklace with purple sapphire and round diamond

    SFANG NECKLACE

    Platinum with 5.62ct purple sapphire with 0.015ct round brilliant-cut white diamond

  • Ivardy ring in 18k yellow gold with hexagon-cut bi-colour sapphire

    IVARDY RING

    18ct yellow gold with 1.26ct hexagon-cut bi-colour sapphire

  • EDXU product photo of bespoke Khullar Ring in 18k white gold with round brilliant-cut aquamarine and white diamonds

    KHULLAR RING

    18ct white gold with 0.45ct round brilliant-cut aquamarine and 0.15ct round brilliant-cut white diamonds

  • EDXU bespoke 18k yellow gold ring with oval cut aquamarine in matte finish

    BENTSUN RING

    18ct matte yellow gold with 1.25ct oval-cut aquamarine

  • Platinum with 1.08ct marquise-cut white diamond smooth minimalist pinky ring from EDXU London bespoke

    EVEY RING

    Platinum with 1.08ct marquise-cut white diamond

  • EDXU London bespoke Bendio engagement wedding rings in 18k yellow gold with emerald-cut yellow sapphire and white diamonds pave

    BENDIO RINGS

    18ct yellow gold with 0.77ct emerald-cut yellow sapphire and 0.29ct white diamonds

  • Platinum with 1.32ct marquise-cut white diamond architectural cut out ring from EDXU London bespoke

    LINXUS RING

    Platinum with 1.32ct marquise-cut white diamond

  • EDXU bespoke 18k yellow gold ring with cushion cut emerald in matte finish

    POBOTT RING

    18ct matte yellow gold with 2.56ct cushion-cut emerald

  • 18k rose gold with 6.05ct asscher-cut tanzanite with 2 round brilliant-cut white diamonds EDXU London bespoke ring

    JEWU RING

    18ct rose gold with 6.05ct asscher-cut tanzanite and 0.018ct round brilliant-cut white diamonds

  • Platinum with 5.52ct emerald-cut, 0.37ct princess-cut and 0.65ct baguette-cut white diamonds classic morse code engagement ring from EDXU London

    ANGELI RING

    Platinum with 5.52ct emerald-cut, 0.37ct princess-cut and 0.65ct baguette-cut white diamonds

  • 18ct yellow gold and platinum ring with 2.10ct round brilliant-cut white diamond with dial-inspired dial

    ADRILA RING

    18ct yellow gold and platinum with 2.10ct round brilliant-cut white diamond

DOWNLOAD BROCHURE